Table 1 Perceived attributes of an innovation as defined in Rogers (2003)
Perceived attributes | Definition |
|---|---|
Relative advantage | “The degree to which an innovation is perceived as being better than the idea it supersedes” (p. 229) |
Compatibility | “The degree to which an innovation is perceived as consistent with the existing values, past experiences, and needs of potential adopters” (p. 240) |
Complexity | “The degree to which an innovation is perceived as relatively difficult to understand and use” (p. 257) |
Trialability | “The degree to which an innovation may be experimented with on a limited basis” (p. 258) |
Observability | “The degree to which the results of an innovation are visible to others” (p. 258) |