Table 5 Aspects of propagation strategies that influence the likelihood of success
Aspect | Little consideration | Significant consideration |
|---|---|---|
A1. Intended audience is identified (who makes the decision to adopt the product) | Yes—general | Yes—detailed |
Description of intended audience is very general | Intended audience is identified with a clear description of why they were selected for the product, and the size of the audience is estimated | |
A2. Propagation strategies engage intended adopters | Very little | Significantly |
Passive means (conference/meeting presentations, journal articles, websites) are the primary communication channels, although there is some indication of targeting groups of potential adopters or brief introductory workshops | There is an extensive plan for attracting, training, and supporting and/or following up with potential adopters | |
A3. Project begins to address issues of propagation from the very beginning of the project | Very little | Significantly |
Brief indication developers are thinking about making the product useful | In addition to identifying what will be useful and how barriers will be overcome, there is a plan for formative feedback from the intended audience during development | |
A4. Propagation strategies consider the different aspects of the instructional system | Very little | Significantly |
Little indication the developer has identified instructional system elements involved for implementation, but there is evidence that local factors impacting adoption have been considered | Developer has identified the following instructional system elements likely to impact adoption: decision makers, local factors, interpersonal networks, department or institutional cultures | |
A5. Level of thoroughness in propagation strategy | Low | Very high |
Approaches are identified, but little detail is provided as to the rationale or how the efforts will be accomplished | Approaches are explicitly described, including a detailed rationale for strategies chosen and how the plan will be accomplished | |
A6. Propagation strategies depend on the type of project | Very little | Significantly |
There is no indication that the developer has thought about the match between strategies and the type of project other than thinking about how to make materials available | The developer has considered potential adopters and features that influence adoption and used this information to design propagation strategies |