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Table 3 Thematic categories and subcategories of students’ target audiences out of 27 plans and 21 products

From: Establishing a baseline of science communication skills in an undergraduate environmental science course

Audience

Plans

n (%)

Products

n (%)

Specificity

27 (100%)

21 (100%)

 Specific

25 (93%)

19 (90%)

 General

18 (67%)

15 (71%)

Age

19 (70%)

9 (43%)

 Adult

11 (58%)

5 (56%)

 Young Adult

8 (42%)

2 (22%)

 Child

5 (26%)

3 (33%)

Interest

15 (56%)

NA

 Interested

13 (87%)

NA

 Uninterested

4 (27%)

NA

  1. Numbers represent the number of students that defined their audience with each category (i.e., specificity, age, or interest) and subcategory. Percentages represent the percent of students that described their audience with the subcategory (e.g., adult) out of the number of students that defined their audience within the broader category (e.g., age)