Fig. 2From: Establishing a baseline of science communication skills in an undergraduate environmental science courseExample product from student Zoe. This product was coded to include the following elements with the types and levels indicated in parentheses: audience (general, primarily young adult to adult), content (apex predators and ecological topic; human and biological components), dialogue (social media Q&A and conversations with audience members; high), language (no jargon, mixed formality), mode (remote location; print media), platform (social media, specifically Twitter), and engagement (asks specific questions; low). The product was absent of style, appeal, and context. The elements of prior knowledge, purpose, and theory were not observable for any productsBack to article page